Foundation, as part of the daily beauty routine, is one of the most important make-up products.
It is a cosmetic product that takes care of not only the appearance, but precisely because it is worn on our face for many hours a day, it can protect our skin and contribute to its balance over time. Choosing the right foundation makes it possible to make the skin even, minimizing flaws both due to discolorations in different areas of the face and small imperfections.
We can consider 3 levels of choice: the shade that best suits us, the type of texture, and the composition that best suits our skin type.
Choosing a shade is a critical time for many, especially when trying out new products. A first tip is to prefer a color test by applying and blending little product in the area between the jaw and the neck (and not on the back of the hand) and evaluating the uniformity with the rest of the skin of the face preferably under natural light. In this way you will avoid that annoying "disconnect" effect between the face and neck typical of when you choose the wrong shade. If you do not have the opportunity to try the foundation directly, buying it online for example, you can ask for help from the tests that can sometimes be found on the sites of cosmetic companies which, through a few simple questions, assist us in finding the product that best suits our needs.
Once the shade is identified, the result is also greatly influenced by the application. Whether it is done with accessories such as brushes, blenders or even just with the tips of the fingers, the important thing is to make sure that the foundation is applied evenly to different parts of the face. It is recommended to spread it starting from the center of the forehead to the temples and then spreading from the base of the nose to the cheeks. You can also use powder as a finish to help set the foundation and prolong its duration.
Texture is one of the fundamental aspects of a foundation because it affects the performance of the product and thus the final result. The starting point is our skin type, on which one particular texture is better suited than another.
Fluid and light textures are particularly suitable for dry or mature skin. In fact, in these cases the foundation not only conveys color and evenness but also moisturizing and nourishing agents that help maintain supple and fresh-looking facial skin. To explore this topic further, we also recommend reading the article: "Antiage Routines for Facial Skin to Keep it Young for Longer."
On combination or oily skin on the other hand, creamy or mousse foundations that avoid the "greasy" effect and in many cases also contain rebalancing or sebum-absorbing elements are more recommended. In particular, on oily skin, to keep shine under control it is best to opt for a matt-effect foundation.
Foundation as a beauty secret should be impalpable and invisible, with a natural effect and light coverage, like a second skin.
Foundation, being a staple of the daily beauty routine, is the product that is best suited to carry protective elements for facial skin and nourish it day after day.
State-of-the-art formulations are those that respect the hydrolipidic film of facial skin especially using natural ingredients, suitable for even the most sensitive skin.
Foundations act as a barrier between facial skin and external agents and protect against fine dust. Many of them are enriched with nourishing and anti-aging elements, such as, for example, the use of precious oils or anti-free radical complexes with Vitamin E, which can maintain hydration and making the foundation a real "healing" antioxidant much better performer than a single make-up product.
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