The skin, just like every organ of our body, follows a circadian rhythm, a 24 hour biological cycle that regulates its vital functions and scans its stages of activity and rest.

🌞 enters into a real defensive phase: Works to protect against external aggression and oxidative stress that can weaken the skin barrier and accelerate aging. At this time its priority is to strengthen the natural defenses, creating a shield against environmental damage. The day skincare must therefore be light but performing, able to hydrate without weighting, keeping the skin elastic and vital. Free to fast absorption formulas, enriched with antioxidants, moisturizing agents and protective filters, perfect to counter free radicals and prevent dehydration during the day.

🌙 NEWS the skin changes rhythm and enters a deep regeneration phase. While the body relaxes, the skin works to return to its optimal condition: microcirculation reacts, cell metabolism accelerates and repair processes intensify. During sleep the skin barrier is renewed and the active ingredients are absorbed with greater effectiveness, turning night hours into the most valuable time for your beauty routine. To support and enhance the natural skin renewal, seral skincare must therefore be rich and full, with nourishing, regenerating and restructuring formulas, able to favor repair and restore hydration and luminosity when awakening.