Vitamin C skincare, between truth and false myths

The latest k-beauty trend aims for flawless, tight, flawless, glowing skin like crystal, hence the term glass skin, a Korean beauty ideal and the highest aesthetic aspiration of every beauty addict. Unlike glowy skin, where the translucent effect is given by the skillful use of illuminating make-up, glass skin is the result of a constant and rigorous beauty routine. Let's leave the time-consuming and laborious 10-step skincare to the Koreans and see how it is possible to achieve healthy, smooth and radiant skin in a simple and equally effective way. In fact, there is a natural ingredient capable of transforming and perfecting the appearance of the skin, acting across the board on all signs of skin aging: we are talking about the vitamin C, one of the most powerful antioxidants found in nature, also known as the "vitamin of youth".

Just as orange juice is considered a health boon, vitamin C is now proven to boast enormous cosmetic benefits as well:

• stimulates collagen synthesis giving tone, elasticity and firmness to tissues;
• carries out an intense antioxidant action capable of neutralizing free radicals;
• slows down skin aging By counteracting chrono and photoaging damage;
• evens out and brightens the complexion giving the skin a healthy, radiant complexion;
• awakens epidermal turnover By improving the skin texture;
• Prevents and corrects pigmentation defects (sunspots, age spots, melasma, etc.).

Does this mean that all vitamin C-based cosmetics have these properties? ABSOLUTELY NOT!

Dr. Miori, a prestigious formulator, cosmetologist and university lecturer, confirms this for us.

"Let us assume that in order for vitamin C to perform all its functions, it must be able to penetrate deeply into the layers of the epidermis. That said, many products on the market contain unstabilized molecules that lose their effectiveness even before they come into contact with the skin. This happens because vitamin C is as valuable as it is delicate; in fact, it is a highly unstable molecule that, in contact with air, tends to deteriorate within minutes. Nt is no coincidence that orange juice should be consumed immediately. Unfortunately, there is still a lot of misinformation about vitamin C. On the market, many skincare brands use very high percentages of vitamin C as marketing leverage, as if that is what determines the effectiveness of a product! On the contrary, percentages that are too high risk causing skin sensitization. Of juice, 1 per day is enough, there is no need to take more; the same logic works at the formulation level. In order to benefit from all the virtues of Vitamin C at the cosmetic level, we need molecules that are properly stabilized and therefore able to activate and penetrate into the deeper layers of the skin. This is what determines the quality of a vitamin C product; everything else is a lot of marketing and little substance."