Hyaluronic acid, the star ingredient promoter of longevity

In recent years the concept of ageing has changed, the cosmetic claim par excellence "anti-age" is slowly leaving the place to an idea of beauty more aware and less stigmatized. Aging is not a skin problem, but an unstoppable biological process that determines the progressive loss of self-repair of tissues. For this reason the skin with the passing of the years appears less hydrated, compact and elastic.

The new frontier of beauty is no longer anti-aging, but it slow-ageing, a conservative approach aimed at slowing down the course of time and preserving the skin longevity of every age. The word of order is "prevent" and the goal is to give in advance to the tissues all the ingredients they need to maintain the healthy, vital and in perfect balance.

The perfect skincare routine with slow-age effect therefore aims to preserve the youth capital of the skin regardless of the biological age, thus triggering a significant slowdown in the process of skin aging.

Thehyaluronic acid thus becomes the most outstanding slow-age ingredient, thanks to its extraordinary moisturizing, elasticizing, filling and recompactant properties. This precious active is naturally present in our skin its production tends to decrease progressively with the advance of age, causing the appearance of wrinkles and signs of aging.

Thanks to its structure, hyaluronic acid has the ability to bind to itself a quantity of water hundreds of times greater than its own weight, holding it in the epidermis physiologically and thus determining a considerable increase in skin hydration.

There are various types of hyaluronic acid that vary according to the molecular weight, or according to the size of the molecule. The smaller the molecule, the better it penetrates deep, stimulating the production of collagen and elastin fibers, two proteins essential for the longevity of the skin.