Hyaluronic acid, the star ingredient promoter of longevity

In recent years, the concept of ageing has changed; the quintessential cosmetic claim "anti-aging" is slowly giving way to a more conscious and less stigmatized idea of beauty. Aging is not a skin issue, but rather an unstoppable biological process that results in the progressive loss of tissue self-repair. This is why the skin appears less hydrated, firm and elastic as the years go by.

The new frontier of beauty is no longer anti-aging, but slow-aging, a conservative approach aimed at slowing the course of time and preserving the longevity of skin of all ages. The watchword is "prevent," and the goal is to preemptively administer to tissues all the ingredients they need to keep skin functions healthy, vital, and in perfect balance.

The perfect slow-age effect skincare routine thus aims to preserve the skin's youth capital regardless of biological age, thus activating a significant slowing of the skin aging process.

L'hyaluronic acid thus becomes the slow-age ingredient par excellence, thanks to its extraordinary moisturizing, elasticizing, filling and recompacting properties. This precious active is naturally present in our skin its production tends to progressively decrease as we age, causing the appearance of wrinkles and signs of aging.

Due to its structure, hyaluronic acid has the ability to bind hundreds of times its own weight of water to itself, retaining it in the epidermis in a physiological manner and thus resulting in a considerable increase in skin hydration. 

There are various types of hyaluronic acid that vary in molecular weight, which is the size of the molecule. The smaller the molecule, the better it is able to penetrate deeply, stimulating the production of collagen and elastin fibers, two proteins that are critical for skin longevity.