Before answering the question "how to choose the foundation?" an introduction is necessary that explains the story of this product used daily by millions of women and that in its different components and nuance can give to the skin of the face all the other aspect.
The foundation is a true secret of beauty, able to make the difference, because with the application of only a few drops can completely minimize defects, uniform the color and increase the brightness of our face, and that is why its first formulation dates back to 3300 BC. in ancient Egypt! From the Egyptians to the women of ancient Greece there were various animal powders and fats mixed with honey in order to lighten the incarnate and have a candid skin. The Romans later added precious elements to these mixtures, using both colored powders to increase brightness and the use of bitter almonds, lemon, borace and vinegar to uniform the skin.
Throughout antiquity and up to the modern age, preparations were sought to help have a clear and candid color until, at the beginning of the twentieth century, Cocoa interrupted this stereotype of beauty, exalting the vivacity of the natural color and thus opening the way to the colorful foundations. And this is how the first modern formulations were born, which also employ oils and powders to better adhere to the skin and last longer, with a great impulse given also by the film industry that asked to develop foundations able to make the face of the stars stand out more and more on the big screen.
Today this product we use daily is entrusted with several tasks, which are not only those of having a "star skin", working only on the surface, but also of nourishing the skin and balancing it, especially if dehydrated or tending to fat. The foundation, in fact, as the basis of the make-up, is the product that we wear most often and throughout the day and is increasingly a real skincare product that must be as much as possible compatible with the particular characteristics of our skin.
Among the formulations available there are differences not only in composition but also in textures, from liquid foundation to the compact, from the most creamy ones to the powders, with matt or luminous effect.
The main aspects on which a foundation acts are:
The foundation makes facial skin homogeneous, minimizes discromies and small imperfections and, above all, can give a new light with an absolutely natural effect.
In the choice of the product, it is necessary to start in the first place from our particular type of skin.
The most frequent circumstances are those of a mixed skin or tending to fat or, on the contrary, a dehydrated or mature skin.
In the case of mixed or fat skins, we recommend a creamy or body texture that is able to control the gloss due to excessive sebum production respecting and balancing the hydrolipidic mant.
Dry or ripe skins, Instead, they need continuous nutrition and hydration. For this type of skin, the latest-generation foundations, especially in liquid formulations and natural ingredients, also contain anti-aging components, moisturizing complexes and protective elements to enhance not only the color but take care of the skin throughout the day, maintaining toned, moisturized and elastic.
We suggest you read our article on "The face and signs of time, what to pay attention to to slow aging".
In addition to the choice of the right shade and the desired degree of coverage, better choose also formulations with natural ingredients that day after day respect our skin, avoiding aggressive components that long go could sensitize it.
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