Before answering the question "how to choose foundation?" an introduction is necessary to explain the history of this product used daily by millions of women and which in its different components and shades can give facial skin a whole different look.
Foundation is a real beauty secret that can make all the difference, because with the application of just a few drops it can completely minimize blemishes, even out the complexion and increase the radiance of our face, which is why its first formulation dates back as far as 3300 BC in ancient Egypt! From the Egyptians to the women of ancient Greece, various powders and animal fats mixed with honey were used for the purpose of brightening the complexion and having a snow-white skin. The Romans later added valuable elements to these mixtures, using both colored powders to increase radiance and the use of bitter almonds, lemon, borax, and vinegar to even out the skin.
Throughout antiquity and into the modern age, preparations were sought that helped to have a clear, snow-white complexion until, in the early twentieth century, Coco Chanel disrupted this beauty stereotype, enhancing the vibrancy of the natural complexion and thus paving the way for tinted foundations. And this is how the first modern formulations were born, which also employed oils and powders to better adhere to the skin and last longer, with a major boost also given by the film industry, which called for the development of foundations capable of making the faces of stars on the silver screen stand out more and more.
Today, this product that we use daily is entrusted with several tasks, which are not only to have "star skin," working only on the surface, but also to nourish the skin and balance it, especially if it is dehydrated or tends to be oily. In fact, foundation, as the base of make-up, is the product we wear most often and all day long and is increasingly a true skincare product that must be as compatible as possible with the particular characteristics of our skin.
Among the available formulations there are differences not only in composition but also in textures, from liquid foundations to compacts, from more creamy ones to powders, with a matt or luminous effect.
The main aspects on which a foundation acts are:
Foundation evens out facial skin, minimizes dyschromia and small imperfections and, most importantly, can give a new glow with a completely natural effect.
In choosing the product, we need to start with our particular skin type first.
The most common circumstances are mixed or oily-prone skin or, conversely, dehydrated or mature skin.
In the case of combination or oily skin, cream-textured or full-bodied matt-effect foundations are recommended that are able to control shine due to excessive sebum production while respecting and balancing the hydrolipid mantle.
Dry or mature skin, on the other hand, needs continuous nourishment and hydration. For this type of skin, the latest generation of foundations, especially in liquid formulations and with natural ingredients, also contain anti-aging components, moisturizing complexes and protective elements to not only enhance color but take care of the skin throughout the day, keeping it toned, hydrated and supple.
We also recommend you read our article on "The face and signs of aging, what to watch out for to slow down aging."
In addition to choosing the right shade and desired degree of coverage, it is also better to choose formulations with natural ingredients that respect our skin on a day-to-day basis, avoiding aggressive components that could sensitize it in the long run.
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